tie-in

tie-in
tie-in ˈtie-in noun [countable] MARKETING
1. a product such as a record, book, or toy that is connected with a new film, TV show etc:

• Many of the books in the bestseller lists are TV tie-ins.

2. a way of Promoting (= attracting people's attention to) a new film, TV show etc by connecting it with something such as a free gift or well-known product ) :

• The movie has no marketing tie-ins with fast-food restaurants.

* * *

tie-in UK US /ˈtaɪɪn/ noun [C]
► COMMERCE, MARKETING a product that is related to a film, event, TV show, etc. as part of a marketing campaign: »

The toy company is investing less in film and book tie-ins.

► COMMERCE, MARKETING the activity of marketing a product by connecting it to a film, event, TV show, etc.: merchandising/movie/promotional tie-in »

The potential for merchandising tie-ins makes the TV deal very attractive.

 »

The BBC animated series was a great hit and led to one of its first major tie-in deals.

► FINANCE a condition stated in an agreement, especially relating to the minimum period of time the agreement can last: »

When remortgaging, borrowers should be wary of very low-rate deals that come with extended tie-ins.

→ See also TIE IN(Cf. ↑tie in)

Financial and business terms. 2012.

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